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Child dignity in the digital world
ACTIVATION > PIXEL BY PIXEL
On FB, Instagram and website, people can make a pledge to support Child Dignity by having their picture taken or by submitting their e-signature (e-mail address). Once they've submitted their pledge, a pixel will get lit on the landmark LED screen. Each person who participates will receive an e-certificate confirming that he took a pledge against child abuse. The certificate can even mention the location of the pixel on the building, and can be checked through their website. Location: Burj Khalifa, Time Square, Picadilly Circus and the event venue.
CHILDS DIGNITY ACTIVATION > SOCIAL MEDIA
CHILDS DIGNITY ACTIVATION > BRANDS TAKEOVER
Make the first filter option in support of the event. This way, we can combine all the images that have the hashtag #itspersonal to make one big collage of photos and feature it on our website, social media and the screens at the event's venue.
High-profile brands are invited to show their support, on the day of the event, to temporarily change the color of their logos on their digital platforms into the color purple.
CHILDS DIGNITY ACTIVATION > FUND raising
We invite different artists to create from a computer mouse (Digital reference) different kind of art and them fund raise this master pieces.
BRANDING
