JP-CREATIVE - Resume

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A Little bit about me (JP)

Hello Viva, I'm João Pedro Epifânio, a seasoned Creative Director from Portugal in UAE - Dubai. With 20+ years of extensive experience in design, advertising across Europe and the Gulf, I've led 360-degree campaigns, crafted TV commercials, mastered Art Direction, conquered Social Media, delved into Branding & Strategy, and more. Known for outside-the-norm thinking, commitment, and problem-solving.

Beyond work, I'm a passionate illustrator, dynamic animator, avid motorbiker, seasoned snowboarder, and adventurous world traveler.

My Daily Playground

360 Degree Campaigns • Concept & Art Direction • Digital Art Direction • Branding & Branding Strategy • Video Editing • Animations • Activations • Events • Collaterals • Editorial • Artworks • Illustrations • Photography • Web design • UX/UI

My Best Friends

PHOTOSHOP

ILLUSTRATOR

INDESIGN

AFTER EFFECTS

PREMIERE

BLENDER

Photoshop • Illustrator • Indesign • After Effects • Premiere • Blender • Unreal Engine 5 • Adobe Acrobat • Adobe Encoder • Wordpress • Powerpoint • Keynote • CorelDraw • Dreamweaver • Microsoft Word • Excel • amongst others.

My Previous Families

INFINY CONCEPTS - CREATIVE ART DIRECTOR

DUBAI UAE - (Feb 2024 - Present)

In March 2024, I joined Infini Concepts as Creative Art Director, a leading Dubai-based hospitality group known for its innovative restaurant brands. My role involves developing unique creative concepts for various projects and managing the social media strategy for the One&Only brand, enhancing the online presence of renowned establishments like Arrazuna, Qabu, Tapasake, StreetXo, and Sphere.

Key Achievements:

1. Secured One&Only Social Media Account

OUTREACH UAE - CREATIVE DIRECTOR

DUBAI UAE - (Feb 2022 - Feb 2024)

In February 2022, I joined Outreach UAE as Creative Director, helping it grow into a dynamic Creative and Digital boutique agency in Dubai. I lead a team of six, overseeing 360° Print and Digital Campaigns, Social Media strategies, Branding, and Activations for clients like Chevron, Caltex, Havoline, Al Ain Ahlia Insurances, and more.

Key Achievements:

1. Won Chevron Social Media Account (Caltex, Havoline, Delo, Techron).

2. Won multiple projects and managed the creative account for Titan and Skinn, both Tata companies.

3. Oversaw creative responsibilities for Al Ain Ahlia Insurance.

FREELANCE - Senior CREATIVE

DUBAI UAE - (Sep 2021 - Feb 2022)

After the challenges brought by Covid-19, I transitioned to freelance work, collaborating with two companies over five months. At MBLM, a leading Branding firm, I contributed to branding initiatives, animation projects, and video editing pitches. With Social-Eyez, I oversaw social media management for a range of local and government clients.

Key Achievements:

1. Successfully won TYM 70 Years campaign (despite having only 2 days to develop the concept).

Les Folies - Senior Art Director

DUBAI UAE - (Apr 2017 - Sep 2021)

In April 2017, I joined Les Folies, a boutique agency with a reputation for excellence. As part of a close-knit team of four, including two award-winning master designers, I collaborate on a variety of projects, from Branding, TV Branding, and Broadcast Design to Animation, Event Management, and Print and Digital Campaigns.

Key Achievements:

1. Successfully won SBC Channel Pitch.

2. Led the creative direction for SBC TV Ramadan Campaign.

3. Executed numerous Branding & Branding Strategy Projects.

Publicis Middle East - Art Director

DUBAI UAE - (Oct 2015 - Apr 2017)

In October 2015, I joined Publicis, one of the largest advertising companies in the Middle East. Working with a talented team of Art Directors and Copywriters, I collaborated on 360° campaigns and pitches for major clients like Nescafé, Dolce Gusto, Cerelac, Wyeth, and National Geographic.

Extracake P.R.A. - Senior Designer / Art Director

DUBAI UAE - (Jun 2013 - Oct 2015)

In June 2013, I joined ExtraCake P.R.A, a boutique agency in Dubai, as Senior Art Director. I worked on international and regional client projects, assisting the creative director in leading a team from concept to delivery. I also contributed to winning key branding projects and pitches. Additionally, I supported the events team in creating exhibition stands for events like COMIC CON (MEFCC), SIKKA Art Fair, and DUBAI ART SEASON.

Key Achievements:

1. Secured Aldar Account.

2. Successfully managed Dubai Culture's "Sikka Art Season" 2 years.

Mobbit Systems - Senior Digital Designer

LISBON PORTUGAL - (Dec 2009 - Jun 2013)

In December 2009, I shifted from CMYK to RGB, joining Mobbit Systems, an innovative tech company. Working with top global technologies, I managed digital projects for markets like Brazil, China, and Angola, adapting to diverse demographics. At Mobbit, I led a multidisciplinary team in creating apps and digital solutions for clients such as Vivo, Oi, TAP Air Portugal, Jaguar, Kia, and Ben & Jerry’s.

Key Achievements:

1. Pioneered the creation of the first Digital Sight-seeing.

2. successfully clinching a pitch for a $1.5 million project in Digital Directories

MyBrand - Senior Designer

LISBON PORTUGAL - (Dec 2008 - Dec 2009)

In 2008, I joined MyBrand, a leading branding firm in Portugal, and within six months, became Art/Creative Director for AfricaBrand. I focused on building effective team communication, driving successful project outcomes. My role involved collaborating on branding, art direction, advertising, packaging, and final artwork for clients like the Portuguese Ministry of Culture, Portuguese Telecommunications, and major banks, insurance, and energy companies.

Key Achievements:

1. Led the Branding Team for AfricaBrand.

Bactéria - Designer

LISBON PORTUGAL - (May 2005 - Dec 2008)

In 2005, I joined Bacteria - Consulting and Design Company, initially as a Junior Designer. I quickly advanced into a Multitasking Designer through hands-on experience and training in 3D and web design. My role involved conceptualizing campaigns, promotions, below-the-line advertising, and packaging for clients like Pepsi, 7Up, Suzuki, Honda, Hartmann, Angelini, and various banks.

The big guys I worked with