● ● ●
INFINITI - on ground activation
Rationale
We create a car driver-monitoring system programmed to respond to the voices and actions of the driver. Potential buyers who wish to take the car on a test-drive will have to start complimenting it and gesture their love for the car, as soon as they are behind the wheel. A meter on the console will indicate the time the car would run for, and will warn if it’s running short of admiration. Thus sending out the message that the more you love the Infiniti, the more you get back from it - What goes around comes around.
"What goes around, comes around" Campaign 


Client: Infiniti
Art Direction: Joao Pedro Epifanio
Company: Publicis M.E.