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KINDER BUENO APP
THE LITTLE HUNGER GAMES
The first feature is a game with Augmented Reality. The goal is to point the mobile at whatever environment is in front of you (room, office, street) and find the hidden Kinder Bueno bar. When the Kinder Bueno shows up onscreen, the player clicks on it and scores points. Beware, though, for other snacks will also appear and they look deceptively yummy, but if the player lets his hunger fool him and he chooses a burger or a slice of pizza or whatever that's not a Kinder Bueno, he will lose points.

When the player reaches a Kinder Bueno count of 25 or 50 Kinder Bueno bars, he will unlock a certain prize that he can then be elligible to win, as long as he buys a Kinder Bueno, uses the code in the pack and shares his score with his friends on Facebook.
THE HUNGER GAMES (IN MALL)
This app also works in a site-specific environment. Let’s say that supermarket chains, malls or even RTA pair up for a special cross-promotion. Only on buses or only at Dubai Mall will the player find a higher quantity of the highest-scoring snacks. That way, it will increase the rentability of the app, by making the user to open the app at a specific venue, and at a specific time, even.

THE HUNGER TRACKER
The app's second feature, the Hunger Tracker is just a lighthearted way of not letting your hunger fool you.
The user just needs to keep a very generic food journal: whenever he has a meal, he selects 'light', 'normal' or 'heavy'. Depending on what he chose, the Hunger Tracker will then give him a timeline of when he can satisfy his little hunger and have a light snack. This is not a guilt-inducing calorie counter, it's a more like a funny snack timer. 


Client: Nescafé
Creative Director: Arvind K.
Art Direction: Joao Pedro Epifanio
Company: Publicis M.E.