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MUSE (LARGE SLABS) BY GUOCERA
Guocera Large Slabs, are two meters slabs, coming straight from nature to your home or business. Each slice is a unique piece of art created by nature.

the campaign
This campaign brings to life the idea that each Muse large slab is more than just a surface, it’s a natural masterpiece. Formed over time by the Earth itself, every slab is as unique as a fingerprint, bearing its own identity through distinct color variations, mineral veins, and stone markings. Like a story etched into stone, each slab reflects a journey, a silent witness to time, pressure, and transformation. Through this campaign, we celebrate these slabs not just as materials, but as individual works of art crafted by nature.
LOGO
THE ACTIVATION
We invited a group of artists to create something extraordinary using a single large slab as their muse. Each slab, with its own natural lines, tones, and textures, served as the source of inspiration. No two are alike, every piece is unique, shaped by nature and rich with character.

We also invited amateur artists to take part by uploading their own paintings inspired by the digital versions of the slabs. The most outstanding works can be experienced through the Guocera Muse app using augmented reality, bringing each creation to life in a whole new dimension.


Client: Guocera
Art Direction: Joao Pedro Epifanio
Company: LesFolies