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MUSE (LARGE SLABS) BY GUOCERA
Guocera Large Slabs, are two meters slabs, coming straight from nature to your home or business. Each slice is a unique piece of art created by nature.

the campaign
The concept behind the ad: Each Muse large slab is a unique piece of art build by nature. The idea was to create different ads with different places that match the lines of the below large slab.
LOGO
THE ACTIVATION
We invited different artists to create something remarkable with one large slab. This slab should be "the muse/inspiration". Every slab is different, in lines and colours. Is unique.

We invited also amateur artists to join and upload their paintings of the digital copy of the slabs. The best could be seen with the Guocera Muse app, and the technology of augmented reality.


Client: Guocera
Art Direction: Joao Pedro Epifanio
Company: LesFolies