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Cerelac - Internal Activation
Rationale
How can we transform a basic internal project into a standout success that captures everyone's attention and keeps them buzzing about it?

Nestlé Cerelac has created a new product. It’s a miniature bite-sized version of everyone’s favourite baby nutrition. So, how do we communicate this in a creative way to the lovely Nestlé employees? We launch an internal teaser campaign about BO inventing a new super shrink ray. He’s been busy testing the product on a variety of things. His final masterpiece is the NutriPuffs and biscuits. So, we tease employees with various miniature items until we are ready to reveal NutriPuffs and biscuits.
How will this come to life?
When employees return to their desk, they’ll find miniature versions of items on their desk. Attached to the items will be a message from BO expressing that he’s in the process of creating something amazing and look at what he’s capable of doing. This piques interest in the new product launch and will create a buzz until we’re ready to reveal the new product.
Cerelac Nutri Puffs


Client: Nestlé Cerelac Nutri Puffs
Art Direction: Joao Pedro Epifanio
Company: Publicis M.E.