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TWIST - Reinventing the classics
Rationale
The theme we created to advocate this value is  ‘Twist’. Our machine is the inspiration for the event as it adds a modern twist to anything it surrounds.
So we decided to surround our gallery with classic work that has a modern twist.

TWIST EVENT
Logo
Key Visuals
Inspired by being different and edgy like our machine. The intention was that ‘Twist’ needed to break the clutter and make everything it touches modern, however old it may be. We can twist multiple classic visuals for our event.   


See the Twist
Local artists reinvent classic paintings and give it a modern twist (spray painting, digital art etc.)   ​​​​​​​​​​​​​​
We invite local artists to twist their work onto Dolce Gusto machines that will be featured in the gallery as art work. These machines could be auctioned off for charity.

TASTE the Twist
Trying NDG Coffee Mocktails with a twist. For example: In Portugal they have a cappuccino with a stick of Cinnamon.   


LISTEN the Twist
We’ll have a DJ remix classic songs during the event and give it a modern twist.   ​​​​​​​
 SOCIAL GAME IDEA FOR CONSUMERS
Scream for Dolce Gusto: We have a giant canvas that looks like the scream painting without the person. Our guests will have to pose in the painting and pretend to scream. They should share it on social media using the #ScreamforDolceGusto and the person with most likes win machines.   ​​​​​​​

GAME (MOMA TRIP PRIZE)
 
 Guess the piece of art: This contest needs to be done in teams of two. One person will get to see a piece of art and has to act it out to the other. The other person will have to guess what famous piece of art it is.  There will be 20 pieces of art and the person who gets closest to answering them all wins the trip to MOMA. 


OCULUS EXPERIENCE
  Enter a Salvador Dali painting and experience how modern technology has twisted the creation. ​​​​​​​​​​​​​​


Client: Nescafé Dolce Gusto (Twist Event)
Art Direction: Joao Pedro Epifanio
Company: Publicis M.E.