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ZAINA & the moon
Zaina, is a character created to support a Ramadan Campaign for the SBC Channel (KSA).

Zaina was born in Riyadh (KSA) during a calm full moon night. She is the youngest of a humble family of three. Zaina grew up listening to magical stories from her great-grandfather. One of her favorite stories that she likes to be told before sleep is about the night she was born. The perfect night; the night that the moon was so close and so bright, just because it wanted to see that perfect girl that arrived in this world... Zaina.

Zaina always saw on the moon something else than a star, she saw a friend that will watch over her.
Zaina is very creative, smart, intelligent, head in the clouds, mischievous, funny, and has a very special relationship with the family.

ZAINa THE RAMADAN TV CAMPAIGN
Zaina Development (Illustration)
Zaina Development (3D)


Client: SBC- Saudi Television
Creative Director: Obeida Sidani - Muhyi Sadek
Art Direction: Joao Pedro Epifanio
Company: Les Folies